Cost of a movie production company4/16/2024 ![]() They found that 62% of consumers have a negative perception of a brand after experiencing a poor-quality video, while 60% no longer want to engage with the brand and 23% hesitate to make a purchase. Brightcove gathered some vital statistics on how low-quality video has a negative impact. Unless, of course, you’re churning out low-quality video that damages your brand image. This means that you are likely to see a return on investment for your video production costs. Eighty-six percent of businesses use video as a marketing tool, and 93% of marketers who use video say it’s a crucial part of their strategy, according to Wyzowl’s “State of Video Marketing Survey.” Plus, 84% of consumers have been convinced to purchase a product after watching a video. ![]() Meanwhile, more consumers and decision-makers at B2B companies are watching video content that drives their purchasing behavior. ![]() The cost of video production equipment is dropping while the number of skilled professional video freelancers and production companies is rising. Just invest your resources wisely, focusing on original video content made by professionals with professional equipment. Whether you work for a media company or a brand, video is a powerful medium to invest in. So, you may wonder, "is it worth producing video at all?" The answer is yes, as long as the content is high-quality and valuable. People consumed an average of 19 hours of online video content every week in 2022, according to this Statista service. There are billions of hours of video content on the internet. Keep reading because we break down video production costs and how you can smartly save every step of the way. Use your budget to produce fewer but more effective, high-quality videos because producing dozens of low-cost and low-quality videos will hurt your brand image in the long run.ĭon’t know how to get started and how much it will cost? We are home to more than 40,000 freelancers and production companies so we understand a thing or two about video production costs. The first question brands often ask when they consider publishing videos is, “how much will it cost?” And they often assume the best way to approach video production costs is to spend less money on more videos.īut when it comes to video production, quality over quantity is the name of the game.
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